The Huffington Post: John Haydon: Seven Ways to Get More Results From Email Marketing
Email marketing is different from newsletter, email is sent toward only one person whereas newsletter is broadcasted to everyone. So, you should have persona to keep in mind to write the email, write frequent short emails than one large email, don't test new ideas on whole list instead test idea on only 5% of the email list. Don't ask recipient to forward the email.
1 comment:
Very interesting and effective way to make good Email marketing. Thanks for the nice post.
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